2020 has commenced an age of “brown’ with trend forecasters anticipating the rise of warm shades from light tan to midnight brown influencing fashion, interiors, beauty, art and design. Replacing years of minimal grey and black colour palettes with the classic brown hue.
According to Fimmano, the creative director of the top New York-based forecasting company Edelkoort Inc Trend Union, “grounded and reliable brown is emerging as a colour correction after a decade-long overdose of grey and concrete. Brown is better suited to our times because it softens the contrast between shapes and colours; it’s warmer and full of tenderness, everything which society craves - via Domain
The refreshing change has arrived as we enter our final month of Summer in the Southern Hemisphere, making the prospects of Autumn and Winter dressing zestful and stylish. Experimenting with tonal looks and contrasting textures are just some of the ways brown can be integrated into day to day styling.
See how these influencers and brands are styling the classic chocolate brown: