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STAPLE STYLE FILE #5

November 06, 2019

STAPLE STYLE FILE #5: TASH SEFTON

Tash Sefton is without a doubt one of Australia's most influential women in the fashion industry.  With over 20 years experience in retail, buying, product development, styling and consulting, her expertise is highly sought-after.  

Tash wears the Staple the Label Carmen Belted Midi Dress

Tash's professional credits include: co-founding style blog turned online retailer They All Hate Us, co-hosting her own makeover show Style Squad, establishing an art business with her sister, and her new project 'Where Did Your Style Go', a consulting business aimed at assisting women and men to feel their best.

Of the launch of Where Did Your Style Go, Tash explains...

"I get contacted on a daily basis through my social media and even stopped in the street with people desperate to ask me questions about fashion and style. Social media can be such an intimidating place for some and I have always found it difficult to answer people in detail through this platform. This lead to the idea of creating a place anyone can read my 'real' advice and implement it into their lives. To me, simple advice is the best advice, especially in the fashion world with so much information out there. Having witness all facets of the industry and experienced insecurities personally, I have found that small changes that can make a big impact on peoples perception of themselves, both internally and externally.

It has also been important to create this next phase in my career. After years of gathering industry and personal knowledge about what works, what doesn't and why -  it is now time for me to share this. I am exploding with knowledge! (and my kids aren't interested yet). 

"I started in this industry because of my obsession and love of fashion - it's never been about the bling or selfies - but the journey of why I yearn to find the perfect item and treasure it."  - Tash Sefton



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