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10 KEY COLOUR TRENDS THAT WILL DEFINE FASHION IN 2020

January 06, 2020

2020 COLOUR TRENDS

(via Harpers Bazaar)

With Australian fashion week well and truly over, one thing is certain: the colours of 2020 consist of two distinctly opposing schools of thought.

As ensembles become as carefully considered for the online space as they are for the real world, this season designers did away with flat, obvious brights, replacing them with off-kilter, acidic tones.  A preference for kitsch was obvious on the runways, with designers trading the pastel hues of yesteryear for starkly futuristic colour palettes consisting of neo-mint, purple and near-electric hues.

In contrast, enhanced neutrals - think rusty oranges, turmeric-yellow and grey-green sage - offered an alternative to those partial to a more low-key colour palette.  These fresh-take neutrals were most often realised in head-to-toe renditions, with accompanying accessories worn in almost identical hues.

While last season fashion's retreat from all things minimalist was seen throughout, black and white made a notable return to the runways - likely a result of eco-minded shoppers looking to invest in pieces inspired by slow fashion, in shades that rarely lose appeal.

Here, the 10 key colour trends you'll be seeing (and wearing) in 2020.

1. Cerulean blue

The early noughties staple (famously dissected in The Devil Wears Prada) made a welcome comeback on the 2020 runways, after multiple seasons of paler blues.

2. Neo-mint

Predicted to be "the millennial pink of 2020", prepare to see neo-mint on your Instagram feed in high rotation come 2020.

3. Purple wave

After the proliferation of lilac in 2019, a deeper, brighter purple made an unexpected comeback to the fashion foray.

4. Sage green

Pay close attention - directional, wearable and transeasonal, sage green has all the necessary credentials to become a major colour trend for 2020/2021.

5. Earth brown

With head-to-toe beige reaching fever pitch in 2019, beige fatigue is imminent.  Instead, opt for chocolate brown, mahogany and anything that tips the scale into richer territories.

6. Turmeric yellow

The grown up, bougie-alternative to Gen-Z yellow, turmeric-hued pieces dominated the Australian and international runways this resort season.  Play it safe with pastel accessories, or if you're particularly bold, wear from head-to-toe.

7. Red earth

For those wanting to update their head-to-toe beige looks with a single piece, opt for something in rust.  Like sage, its transeasonal quality, paired with its fresh presence on the trend scene, make it a safe option for investment pieces.

8. Cool grey

Going back to basics, cool-toned greys, clean whites and inky b lacks are back with a vengeance.  With a renewed focus on sustainability and slow fashion, both designers and consumers are demanding a change of pace when it comes to fashion.  This season, it's more evident than ever.

Shop the trends:

1. Solitaire Midi Dress
2. Acacia Midi Shirt Dress
3. Expedition Belted Dress
4. Golden Hour Wrap Dress




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