The Staple the label ethos is simple, creating something sophisticated and chic, timeless and directional, with unexpected twists. Staple the label is relatable and adventurously individual, always introducing new, intriguing silhouettes, exclusively developed fabrics and captivating prints. Luxurious wardrobe essentials and fashion forward, day into night pieces are key elements in every collection. With a unique attention to detail, it is quite literally a double take on style, with endless ways to wear. Staple the label is as clever as it is chic.

Staple the label launched early 2009 in Sydney, as a “basics-with-a-twist” brand. A concise collection of fashion forward, relaxed yet directional pieces with a sophisticated edge, all at an affordable price. The label has evolved, introducing soft tailoring, adding inventive detail, as well as a focus on developing exclusive prints and textures.

The Staple the label design team combine high-end fashion inspiration and a translation of European trends for the Australian market. Precise attention to detail is delivered in easy to wear cutting edge styles that keep the Staple the label girl one step ahead.

Staple the label is stocked in David Jones stores nationally, as well as select boutiques across Australia.